- Compassion and justice (Ru’ufun and ‘Adl) in all of our actions;
- Accountability and transparency (Muhasabah and Shafafyah) to all of our stakeholders, especially the communities which we work with;
- Action with quality (Amal m’a Jawadah) – our programmes reflect and fill a gap identified by the communities we work with, with longer term actions based upon need and capacity;
- Respect for rights, dignity and equal opportunity (Karamah and Sawaseyah) of all peoples;
- Empowerment (Tamkeen) communities and individuals to reach their potential.